Valorization of Batana Salvorina in the Development and Brand Identity of Umag
This work explores the possibilities raised by valorisation of historical and maritime heritage (Batana Salvorina) in the construction of an original and innovative tourism product, with the goal of repositioning Umag as a distinctive tourist destination. It is based on the authors’ research, questionnaires and Umag stakeholder focus groups (members of the Association Batana Salvorina,…